11 Leaders to Watch in 2011

flickr/ Zach Klein
5 of 11

David Cho director of business development, Grantland and co-founder, The Awl

Earlier this month the unassuming new-media pioneer announced he was leaving The Awl, the breezy-but-smart blog site he co-founded with two Gawker veterans, to move over to Grantland, the much-hyped site recently launched by ESPN’s Bill Simmons. At the Awl, Cho helped build a digital news and commentary outlet that has been a triumph on a few levels: It has good content, it is profitable, and most importantly, it’s profitable because it has good content. At Grantland, Cho joins Simmons’ big name and ESPN’s backing, but like any new business it will need to prove itself as a moneymaking venture. That’s Cho’s job.