11 Leaders to Watch in 2011

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David Chang chef/owner, Momofuku restaurant group

The rebel chef known for his gutsy take on Korean cuisine and anti-establishment attitude has become—perhaps in spite of himself—a bona fide hospitality icon. His Momofuku restaurant group now boasts four successful New York eateries, a bakery, a catering business, and a magazine. In partnership with publishing house McSweeney's, Chang's launched Lucky Peach, a quarterly glossy (and iPad app) that retails for $10 a pop. The June debut issue sold out within days.