11 Leaders to Watch in 2011

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Rory McIlroy professional golfer

The Irish wunderkind won legions of new fans last month with his decisive victory at the U.S. Open. With two PGA Tour wins and two European wins now under his belt, McIlroy may be the new Tiger Woods. That’s great for golf, which could use a star with crossover appeal for the coveted youth demographic. McIlroy’s ascendance is also a boon to luxury brands, always on the hunt for an accessible, sporty mascot. He already has deals with Jumeirah Hotels, Oakley, and Titleist. Look out for more in coming months.