11 Leaders to Watch in 2011

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Ella Gorgla founder, I-ELLA.com

Gorgla’s eponymous fashion marketplace has struck a chord among the stylish-yet-socially-conscious set. Described as “Gilt meets Ebay" with a charitable bent, the invitation-only site let users showcase the inventory in their closets and buy, sell, lend, or swap items with others. Ten percent of the value of each transaction goes to the user's choice of one of three charities the site selected. Gorgla also successfully enlisted star Veronica Webb and Lauren Conrad to help push the brand.