12 Ways to a Great Corporate Culture

Ethan Hill
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Hire Wisely

Norm Brodsky, a longtime Inc. columnist and founder of CitiStorage in New York City, says that culture starts with hiring. “It takes almost a year to find out what people who work for you are like," he explains. "We give every new hire 90 days probation. I hire for attitude not for aptitude; we can train for the skills we need them to have. Education is the key to sustainability of your culture while you are growing.”