12 Ways to a Great Corporate Culture

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Create Bonding Rituals

"Everyone in the service industry has to come up with a test to form camaraderie around," says Larry O'Toole founder and CEO of Gentle Giant in Boston. So to that end, he asks all new recruits to run the stairs at Harvard stadium. "It’s not how fast you run in the stadium, it’s that you do your best," says O’Toole. “We're looking for people who want to give 100 percent."