12 Ways to a Great Corporate Culture

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Ask, Don't Guess

"Be vulnerable with your staff," says Paul Spiegelman, founder of Beryl, a call-center business in Dallas. “Tell them you want to change things, then ask, ‘How do we do this together?’ We can't guess what's important to employees. We have to give them ways to communicate with us. And we have to get out of our comfort zone as leaders. The more personal you can be in any situation, while being professional, that’s the way to do it.”