15 Years of Inc.com

2 of 19

"A Very Dramatic Moment"

Bringing Inc. Online on AOL into its own URL, Inc.com, was "a very dramatic moment, because the core group at the time, we had all drank the Kool-Aid," LaPointe says. "It was Kool-Aid that caused vivid hallucinations that Inc.com would be the portal through which millions of business owners would enter the Internet to buy pens and pencils and coffee mugs and insurance and lunch—and do everything on the Internet."