15 Years of Inc.com

12 of 19

Refine and Redesign

Although the business was wounded, the editorial staff understood the need to re-imagine and improve the aesthetic of the site. Within just a few years, the site's logo and layout had gone through at least four iterations. Simple Bits founder and Web design expert Dan Cederholm, who has since designed websites for ESPN, MTV, and Google, was tasked with streamlining the Inc.com look. The result? The blueprint for the structure of Inc.com's contemporary layout: a black logo, light blue accents, and a featured homepage story serving as a visual anchor for the rest of the site's content.