15 Years of Inc.com

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Portal Play

Inc. Online (it would be several years before Inc. Online would become known as Inc.com) was from the start much more than an online archive of Inc. magazine: it sought to be a portal for entrepreneurs to access the Internet—and all the tools they needed therein—through partnerships with everything from property insurance to calendar software to staplers to ships of business cards in bottles, like this one pictured, which was handcrafted for LaPointe. "We probably had about 75 different kinds of business partnerships," LaPointe says. "It was definitely a portal play."