15 Years of Inc.com

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Splitting Up With AOL

For more than a year, Inc. maintained a separate presence as well on AOL—where it hosted prominent webchats, such as with Amazon.com founder Jeff Bezos (pictured)—until AOL asked Inc. to pay for its links. "As I remember it, we decided that we could do fine driving our own traffic, thank you, and politely said no to AOL. Our job now was to grow Inc. Online into an even bigger thing all on its own," writes then-editor-in-chief of Inc. Online, Leslie Brokaw.