15 Years of Inc.com

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Laying a New Plan

Around this time, LaPointe began crafting a business plan that would set Inc. Online on a path toward even bigger things: namely, a major staff-up, traffic surge, and—ideally—an IPO. The business plan was highly ambitious, laying out a strategy for extensive content- and product-sale-partnering, e-commerce, and content syndication. An Inc. Online survey at the time showed that of Inc. Online users, 66 percent bought products or services online, and of those who did not, 77 percent planned to in the near future.