20 Best Company Facebook Pages

1 of 20

Bare Escentuals

Minimalist is the answer for Bare Escentuals. Fans completely drive the conversation on wall updates, discussion boards and with pictures.

Bare Escentuals adopts a "hands-off" Facebook strategy, letting unsolicited testimonials from its nearly 200,000 fans drive traffic to Bare Escentuals boutiques and resellers. Customer feedback on Facebook even led to a redesign of the firm's product packaging, says chief marketing officer Simon Cowell: "We sell loose minerals, so customers wanted something more portable. That's where the new 'Click, Lock, Go' container came from. It was a huge improvement.'"