20 Best Company Facebook Pages

12 of 20

Old Spice

Old Spice has fueled the virility of its "the Old Spice guy" commercials by posting them on Facebook and allowing fans to comments on them.

This Procter & Gamble brand achieved viral marketing glory last year with its towel-clad, former football star pitchman Isaiah Mustafa, better known as "the Old Spice guy." Facebook is a significant part of this 73-year-old brand's newfound edge, says P&G spokesman Mike Nortan, pointing to the comments posted by millions—1,314,456 to be exact—of smitten fans. “Old Spice uses Facebook to connect with our fans on a one-to-one basis," he says, adding that promoting active discussions and product giveaways on the page have built brand loyalty among customers.
http://www.facebook.com/OldSpice