20 Best Company Facebook Pages

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Old Spice

Old Spice has fueled the virility of its "the Old Spice guy" commercials by posting them on Facebook and allowing fans to comments on them.

This Procter & Gamble brand achieved viral marketing glory last year with its towel-clad, former football star pitchman Isaiah Mustafa, better known as "the Old Spice guy." Facebook is a significant part of this 73-year-old brand's newfound edge, says P&G spokesman Mike Nortan, pointing to the comments posted by millions—1,314,456 to be exact—of smitten fans. “Old Spice uses Facebook to connect with our fans on a one-to-one basis," he says, adding that promoting active discussions and product giveaways on the page have built brand loyalty among customers.