20 Best Company Facebook Pages

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With dozens of videos, over 1,000 photos and a score of user-generated comments, SmartPak has cultivated a very active Facebook community.

Based in Plymouth, Massachusetts, SmartPak was founded in 1999 with the mission to simplify the administration of nutritional supplements and medications to horses. Donnie Steel, SmartPak’s director of new media, says that Facebook started as a means to market new products, but has turned into a place for its nearly 110,000 fans to congregate, chat, and offer their suggestions. Facebook is the No. 7 revenue referrer to the company website. In the end, though, Steel says Facebook is all about delivering great customer service. "We take customer complaints as a way to solve problems," he says. "We use Facebook to make sure the customer is happy."