2009 College Start-ups: Where Are They Now?

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Simply Splendid Doughnuts and Ice Cream

“A lot of people are watching their budgets,” says Danny Klam, the co-founder of Simply Splendid Doughnuts and Ice Cream, “but they’re still buying doughnuts.” Klam's business surpassed its $ 1.2 million revenue goal for 2009, and he and his cousin Rock hope to open a new location in Katy, Texas, in April. It will be the seventh Simply Splendid, and the fourth that the cousins own together after selling three locations early on. Their goal is to have 10 stores in the Houston area by 2012.