2009 College Start-ups: Where Are They Now?

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While GoCrossCampus, the first game that GXStudios launched, successfully created a large user base by pitting university students against students at their rival schools, when it came time to generate revenue co-founders Matthew Brimer, Brad Hargreaves, Sean Mehra, and Jeffrey Reitman hit a roadblock. After launching a separate site which included games that could take advantage of rivalries outside of universities, they found that advertisers were reluctant to spend their reduced budgets on a new genre. After abandoning their original venture, Brad has taken on an entrepreneur residence role at a New York incubator, Matt has been laying the groundwork for a tech start-up coworking space as well as working on a social game for Facebook, and Sean and Jeff have made plans to attend business school next year.