2009 College Start-ups: Where Are They Now?
“Not really much has changed except for the economy,” says Zac Workman, the founder of ZW Enterprises, which makes an all-natural energy drink called Punch. Although the company was expected to make $1 million in revenue in 2009, Workman lowered his expectations when a deal with a major distributor fell through and budget-conscious consumers edged away from energy drinks. Fortunately, things are looking up for 2010. The company recently signed a deal with a national distributor that will sell Punch in the Chicago area and has plans to develop a sugar-free version of its drink for consumers who are counting calories.