2009 College Start-ups: Where Are They Now?
Since last year, PurBlu CEO Ben Lewis expanded the concept of his first product, a bottled water called Give Water, to energy drinks. Like Give Water, a portion of each sale of Give Energy drinks is donated to a local charity, but the Give Energy charities are specifically grassroots sustainability initiatives. In addition to the three flavors of new energy drinks, PurBlu also launched a line of energy shots called Potion Herbal Remedy last fall. Thus far, Lewis says the shots are taking off. “Believe it or not, energy shots are the fastest growing category in beverages,” he says.