2009 College Start-ups: Where Are They Now?

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The Bearon

CEO Caroline Rooney is now selling her T-shirt line from Italy. Her parents are helping fill orders when she’s studying abroad, but she’s still able to follow her viral marketing campaigns and remain in contact with her team via the internet. She’s also leveraged the Bearon into a brand by launching two Bearon-themed blogs and taking on other design projects outside of T-shirts—among them projects for organizations ranging from the University of Michigan Center for Entrepreneurship to a wakeboarding team.