The 2009 Inc. 500: The Best of the Websites
Cali Bamboo, San Diego, No. 254
"We didn't choose to be an online-only company," says CEO Jeff Goldberg, "online-only chose us." After researching all possible distribution methods, Goldberg decided to launch CaliBamboo.com, a business that sells bamboo fencing and flooring, online. Today, the site features an audio introduction and tool that lets visitors vote for a "project of the month," and more. Says Goldberg: "We have been able to grow much faster because we can control the sale all the way through ourselves without having to wait on distribution channels to develop which can take much longer."