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Triad Digital Media, Tampa, No. 373
To sell online advertising campaigns, TriadDigital.com CEO Greg Murtagh has built a website that lays out his company's value proposition, and then segues into a series of case studies that cater to different types of clients. Though the advertising business is in the doldrums, Triad's revenue topped $51.4 million last year. "In a downturn, it’s much easier to sell sure-fire, cost-cutting applications versus projects that might generate revenue," Murtagh says. "Those that gave up after the bubble burst missed an incredible opportunity."