The 2009 Inc. 500: The Hottest Products

Lesserevil, krinkle sticks
Nigel Cox
2 of 7

LesserEvil, Tuckahoe, New York, No. 355

Krinkle Sticks are salty and crunchy, with the same satisfying taste as potato chips (well, almost). But they have 75 percent less fat than most potato chips and 25 percent fewer calories. LesserEvil makes the crispy treats by packing dehydrated potatoes into a mold and exposing them to high heat until they expand. The company sells about a million bags of Krinkle Sticks and Veggie Sticks each year and another million bags of KettleKorn.