The 2009 Inc. 500: The Hottest Products

Metal Mafia, ear piercings
Nigel Cox
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Metal Mafia, New York City, No. 258

The tunnels and plugs pictured here are all intended for pierced ears, but Metal Mafia does not discriminate against other body parts. Its catalog includes jewelry for the navel, nose, lip, back, cheek, arm, neck, hip, wrist, nipple, hand, and fingers. Metal Mafia has more than 4,500 items in its collection, most designed in-house, and it sells about three million pieces each year to retailers around the world. Most wholesale for under $5 apiece.