The 2009 Inc. 500: The Hottest Products
Rennen International, South Ozone Park, New York, No. 434
Brothers Takang and Weizrung Lee founded Rennen in 2002, buying auto accessories from China and hawking them to retailers in New York City. Wheels, they soon found, sold better than muffler-shaped keychains. Now, the company sells 100,000 wheels a year—most made in China, some in California—in more than 200 styles. The wheels pictured here cost about $2,500 each. But that’s nothing compared with Rennen’s custom work—in 2008, a set of four studded with Swarovski crystals sold for $40,000.