The 2010 Inc. 5000: Companies at Work

Kevin Cooley
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Advertising Outdoors

Some 8,400 yellow cabs in New York City sport rooftop advertisements, more than a third of them installed by Show Media (No. 236). John Amato and Laurence Hallier founded the company in New York City in 2005. Originally focused on traditional billboards, they turned their attention to taxi ads in 2007, acting as a middleman between ad agencies and cab companies. Show Media's iconic taxi toppers, pictured below in Times Square, are crafted using the same polycarbonate resin thermoplastic used to make the helmets worn by Apollo astronauts. The company has $9.2 million in revenue and more than 400 clients, including companies such as Vitamin Water and LVMH and Broadway shows like West Side Story. It also wraps vehicles in ads for events around the country.