The 2010 Inc. 5000: Top 10 Companies by Growth Rate

Courtesy Company
9 of 10

David Friend, CEO and Co-founder

Carbonite  

Boston

No. 9

2009 Revenue: $19.1 million

Three-Year Growth: 11,207.6%



Carbonite, a developer of online backup software, grew from sheer marketing savvy. The company realized that while all of its competitors were touting the technology as the value proposition, the real value was buying from a brand that you can trust. "You can talk about encryption and all the technical stuff till you're blue in the face," says Friend. "It doesn't mean anything to consumers." To help win consumer trust, Friend launched a marketing campaign in which radio hosts ranging from Rush Limbaugh to Rachel Maddow vouched for the product.