The 2010 Inc. 5000: Top 10 Latino- and Hispanic Entrepreneurs

Modesto "Moe" Flores
Courtesy Company
7 of 10

Modesto "Moe" Flores, CEO

Ensurity Group

No. 70
2009 Revenue: $4.2 million
Three-Year Growth: 3,440.6%

Flores grew up in Chihuahua, Mexico, but moved to El Paso, Texas in 1984. His entrepreneurial break ironically began when he was fired from a casino job in Las Vegas for speaking out for employee benefits. He later started working part time at a small insurance office. His boss quickly saw Flores’ potential and offered to sponsor Flores so he could earn his own insurance license. Flores took his compassion for people to Ensurity Group, which sells life and annuity insurance, with a focus on the Hispanic community. "While the market was in a big downturn during the last few years, I didn't even think about cutting staff," he says.