The 2010 Inc. 5000: The Top 10 Women Entrepreneurs

Jessica Herrin CEO Stella & Dot
Courtesy Company
7 of 10

Jessica Herrin, CEO

Stella & Dot
Burlingame, California

No. 67
2009 Revenue: $32.8 million
Three-Year Growth: 3,458.1%

If her first business, WeddingChannel.com, was about helping women start their families, Herrin's next venture, Stella & Dot, has been about helping women balance work and growing families. "I was trying to create a business that would give women entrepreneurs opportunities," she says. The result was Stella & Dot, an accessories company launched in 2004 that allows stylists around the country to directly-sell merchandise to customers through in-home trunk shows. It provides these stylists the freedom to work part time and the power to make their own income.