The 2010 Inc. 5000: The Top 10 Women Entrepreneurs

Courtesy Company
10 of 10

Dina Alhadeff, Amy Grealish, and Lori Liddle

Chasing Fireflies
Seattle, Washington

No. 111
2009 Revenue: $28.4 million
Three-Year Growth: 2,249%

To explain the success of mail-order retailer Chasing Fireflies, co-founder Lori Liddle explains, "We bring a boutique to everyone." In fact, she says, the company, which sells clothing, home items, toys, costumes, and novelties for children and babies, considers its main competitors to be small mom and pop stores, as opposed to large toy corporations. Liddle founded the company with friends and co-workers, Amy Grealish and Dina Alhadef. "We focus very much on traditions," Liddle says of what distinguishes the company from the rest. "It’s all about celebrating those special moments for the kids and for the parents as they watch their kids go through those things."