Top 10 Latino and Hispanic Entrepreneurs

Courtesy Company
8 of 10

Jose L. Prendes, CEO

PureFormulas.com
Miami

No. 97
2010 Revenue: $9.9 million
Three-Year Growth: 2,679%

Jose L. Prendes was born in Cuba in 1971 and lived under the communist regime until 1985, when Prendes, along with his mother and sister, fled to South America, and legally emigrated to the U.S. in 1991. On the success of PureFormulas.com, an online vitamin and health product retailer, Prendes is blunt: “I'm very analytical and I'm convinced I'm a very lucky guy.”