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First Runner Up: Comvert's "Build it and They Will Come" Theory Worked
The theater's existing features—including marble floors, a half-moon-shaped foyer, and two curved staircases—provided much of the inspiration for what was built in to augment them. A showroom is decked with mobile furniture, so that it can be converted into a meeting space, screening room, or runway. Administrative department offices are perched on a larch platform, and a wall of a courtyard is covered in graffiti by artist and skateboarder Lorenzo Fonda. Oh, yeah, and there's a massive skating "bowl" elevated above the showroom. It's the company's "dream come true" element, and certainly attracts the right crowd to the brand.