World's Coolest Offices: Best Use of Products

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Adidas Sets up Company Goals, Literally

It's easy to be cynical that the only way to have a truly "cool office" is to have the backing of a giant corporate expense account. And while that's certainly at least partially true (the best architecture firms come at a high premium) there are little things your company can do to make your space reflect your brand. For instance, adidas office designers used goal-like mesh netting to separate spaces, a clever allusion to the company's soccer brand. It also installed perforated walls, which give the space a sporty, utilitarian vibe. So the real key to a cool office? Creativity—not cash.
—Eric Markowitz

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