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Tribal DDB: Simplicity Builds Character
While the monochromatic fabric offers a legitimate function for the office, it also delivers a powerful design aesthetic. Namely, the use of fabric creates a calming sense simplicity. Although it may seem counterintuitive, the designers say the lack of traditional design elements (art, props, etc.) actually enhance the power of the space. In other words, less is more. "The result of being very selective is that you have to push the one choice to the limit," the architects explain. "It also provides a field of tension, and gives energy to a space…But more importantly it leaves you with a charismatic environment."