30 Under 30 2011: Where Are They Now?

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Adam Rich and Ben Lerer, Thrillist, 2009

Founded in 2005, Thrillist, a website that features activities and deals for men, recently celebrated its expansion into its 20th city. The company continues to push its presence in local markets with its new Thrillist Rewards program, which offers highly curated and local deals to members. Rich recently told the New York Times that Thrillist is on track to make $40 million this year, half of that revenue coming from the brand's new online shopping sale site JackThreads. Read more.