30 Under 30 2011: Where Are They Now?

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Lauren Bush and Ellen Gustafson, FEED Project, 2010

Though Gustafson left to start another not-for-profit called 30 Project, Bush has continued to push the FEED Project's strong social mission to end child hunger through sales of its signature designer bags (56 million meals as of last year). Late last summer, FEED partnered with Lord & Taylor to sell an Ikat version of the bag—all of which are made by female artisans in Guatemala. This summer, the company teamed up with a New York City bakery, The Little Cupcake Bakeshop, to sell a whole range of FEED accessories, including logo-decorated cupcakes. The company has quite a list of partnerships coming this year, with big names including Clarins, American Eagle, and Pottery Barn. Read more.