30 Under 30 2011: Where Are They Now?

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Will Pearson and Mangesh Hattikudur, Mental Floss, 2007

Making the list back in 2007, Will Pearson and crew have continued to grow trivia brand Mental Floss at a steady rate. The company announced a new editor in chief for its magazine (circulation 100,000) and website, which boasts 13 million page views a month. The brand also continues to add to its publishing empire of more than a dozen books, including the latest trivia brain-teaser The Mental Floss History of the United States (Harper, 2010). Read more.