30 Under 30: America's Coolest Young Entrepreneurs

Thrillist, Ben Lerer, Adam Rich
Courtesy of Thrillist
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No. 5 Ben Lerer, No. 4 Adam Rich, Thrillist

Ages: 28 (Lerer), 29 (Rich)
Location: New York
2008 Revenue: Undisclosed
2009 Projected Revenue: Undisclosed
Employees: 42
Founded: 2005
Website: www.thrillist.com
Facebook: www.facebook.com/thrillist
Twitter: www.twitter.com/thrillist

What they do: Publish daily e-mail newsletters for "dudes," featuring tips about restaurant openings, bar specials, and the like

(pictured: Rich left, Lerer right)