Characteristics of Great Logo Design

Associated Press
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Make It Unique

Your logo should stand out and be recognized among the slew of others in the same market space. Matt Mickiewicz, co-founder of Sitepoint.com, suggests staying away from overly used icons, like globes and arrows. And according to graphic designer David Airey, you should keep in mind that a logo doesn't need to say what a company does. "The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an aeroplane. The Apple logo isn't a computer," he writes on the popular logo design site Logo Design Love. So don't feel like your coffee shop's logo needs to show coffee beans.