Characteristics of Great Logo Design

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Make It Adaptable

Strong logos translate well across different mediums. Will your logo evoke the same meaning on a business card as it will on a billboard? "Keeping the design simple allows for flexibility in size," writes Airey. "Ideally, your design should work at a minimum of around one inch without loss of detail." Mickiewicz adds that when a logo does not reproduce well on a small scale it causes problems for a brand's clarity and value. Also keep in mind that it should reproduce well in black and white; the fax machine isn't going away any time soon.