Characteristics of Great Logo Design

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What Makes a Logo Great?

Milton Glaser, the legendary graphic designer best known for the "I Love New York" logo, says that it has to do with simplicity. "You want to move the viewer in a perception so that when they first look at [the logo]...they get the idea, because that act between seeing and understanding is critical," he recently told the graphic design blog Design Informer. We expanded Glaser's point and compiled a list of four characteristics that distinguish great logos from the legions of the not-so-great.