5 Augmented Reality Campaigns We Love

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Stella Artois Le Bar Guide

Launched in December 2009, the Belgian beer’s branded mobile app combines real world GPS tracking with directions and user interaction. By locking into your physical location, the AR is activated. The application then recognizes if the bars you are walking toward serve Stella Artois, and if not, directs you to those that do. Here is a video of the app in action.