5 Augmented Reality Campaigns We Love

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Visit Clearwater/St. Petersburg

The first vacation destination to market itself via AR in March 2011, the Visitors Center of Clearwater/St. Petersburg (VSPC) partnered with Digital Frontiers Media and Miles Media to let users see themselves at local attractions. Recognizing that every destination in Florida has beaches, they focused on the duality (recreation and culture) of their region and let users explore via a guided AR tour. View a five-minute explanation of the campaign.