5 Augmented Reality Campaigns We Love

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Airwalk & Goldrun

The sneaker brand partnered with mobile augmented reality start-up GoldRun and the folks at Young & Rubicam to create the “World’s First Invisible Pop Up Store,” utilizing AR to sell limited edition shoes in November 2010. Sold exclusively through the app, 600 users in New York City’s Washington Square Park and in Venice Beach, California were able to take a photo of the sneaker on-screen while also opting to purchase, giving users a new way to connect with the product.