5 Back-Office Tech Innovations
You might notice something different about the sales receipt at Burgerville, a chain of 39 burger shops in the Portland area. Using a technology developed by SmartReceipt (www.receipt.com), the chain shows customized nutrition information about your specific order, news and trivia, and marketing information. On the back-end, the chain has found out new trends based on actual orders—that more customers have ordered burgers without cheese, and that fat free smoothies are gaining in popularity. The SmartReceipt system can be used to offer customized coupons based on the specific order, create a loyalty system, and add tips about nutrition for the next order, such as how much mayo adds in calories.