5 Back-Office Tech Innovations
The popular KickStarter site is a great way to generate initial excitement over a product idea and raise funds. However, for a legitimate capital funding effort, it’s illegal to advertise a private offering—you can’t ask investors to buy $300,000 in shares for your start-up, for example. A new site called CapLinked.com (www.caplinked.com), which has attracted about 7,500 companies already, provides a secure platform for companies to exchange documents with investors and discuss capital funding. At the site, you create a private “deal room” for prospects to find out more about your product or service. The communication goes both ways: when you post news about your start-up, every potential investor gets a notice. When a new prospect logs in to get more information, you get an alert about that as well.