5 Back-Office Tech Innovations

viewdle.com
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Viewdle

Facial recognition systems often have one thing in common: they’re expensive. You might use a surveillance camera in a retail store or for security at an event to scan for photo matches, but the back-end processing requires complex and expensive software. A new facial recognition system called Viewdle (www.viewdle.com) intends to change that. The technology is currently being used in gaming and for identifying friends on a social network, but it can also work for small businesses. For example, using a custom app, a store could set up a smartphone that scans each customer as they walk in, then alerts the clerk to the customer’s buying history. The recognition engine runs entirely on the phone, and identifies the customer in just one or two seconds. A small business could build up a database by initially tagging each customer by name, and then the app can identify that person automatically.

--John Brandon