5 Characteristics of Great Company Names

Corbis
2 of 6

Does It Stick?

Good company names have a certain "stickiness" to them. During the brainstorming process, allow plenty of time—at least a week—between the brainstorm and the decision to really mull over the options. Even when you find good names, it's important to continue brainstorming. The best names are remembered without needing to refer to the list. You might be surprised by which names are most easily conjured from your memory bank. If it sticks in yours, it will probably stick in your customers' minds, too.