5 Characteristics of Great Company Names

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Short Is Sweet

What do Nike, Apple, Facebook, Twitter, Dreamworks, Pixar, and eBay have in common? Yes, they're all very successful companies, but they're also only two syllables. Studies show that brevity lends itself to memorability, so companies are wise to choose short and punchy names that won't be easily forgotten by consumers. While some may claim name puns or phrase names can be fun, often times, it's a disadvantage. Company names like "It's A Mad, Mad, Mad Computer World," are not only difficult to remember correctly, but they're also names that customers don't want to repeat to their friends.