5 Characteristics of Great Company Names

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They're Functional

Consider the specific function or service that you'd like your company to perform. In 1998, Marc Andreessen, the co-founder of Netscape—née Mosaic—was working on a new free and open source software project. According to Daniel Ehrenhaft's book Marc Andreessen: Web Warrior, Andreessen was happy with Mosaic, but the program still wasn't fast or secure enough for his liking. So Andreessen decided to rewrite the program and create a Godzilla that would completely obliterate his old Internet suite. In 2002, Andreessen unleashed his Mosaic Godzilla—Mozilla—unto the world, and the Internet was never the same again. Firefox, Mozilla's flagship web browser, is currently ranked by some as the most widely used browser in the world.